I began working at RMM in June 2012 to develop a pipeline for the rapid development of rich media ads. By gradually improving key processes, massive short-term and long-term improvements have been achieved. The adoption of consistent naming conventions and project organization techniques allows scripts and tools to be built around processes, resulting in large speed increases. The use of a modular core library of components and templates reduces the need for redundant work, and the simplification of ad configuration allows features to be more accessable.