LIN Digital runs millions of dollars worth of advertising campaigns every year. The company needed a timely solution to managing the process, communication between teams, and a status based workflow.
My team developed a campaign management solution, we call the Marketing Grid. The Grid provides a status based workflow and commuication channel for account management, creative, and adops to all work together. The tool is the main point of access for the entire company to see campaign information, file attachments, messages, and project status. To date, the tool has been used to organize and process thousands of campaigns.